• Overview of Internet Marketing?
• Current trends in Internet marketing
• How to Edit or Design a Website?
• Web hosting and server side basics.
• Types of domains and domain registration.
• Details of File-Zilla and C-Panel.
• On-Page SEO & Off Page SEO
• Keyword Research/Planner.
• Meta Tag and Link building.
• Site Tracking Tools( Google webmaster, Google Analytics tools)
• Alexa Integration.
• PPC Introduction
• How to create PPC campaign
• How to select Keywords for PPC Campaign •
Creating ADs for your PPC Campaign
• How to Manage bids in PPC Campaign
• How to Report in PPC
• What is Email Marketing?
• How to Create HTML Looking Emails?
• How to Send Thousands of Emails Instantly.
• How to get Email List?
• How to Save Your ID from Black Listing?
• Effective Social Media Strategy
• Social media marketing : Facebook, Twitter, Google+, LinkedIn, Pinterest.
• Paid Campaigns on Social Media Platforms
• Introduction to Analytics
• Setting up Google Analytics
• Traffic Tracking & Analysis Module.
Module-11: Affiliate Marketing